helping specialty, natural, organic, and green food & beverage products get to the next level

 * industry partners, you, me, and my dog

Bruce Nierenberg has 30+ years of experience in the organic and natural food industry. During his career, he has founded two companies, and has been involved in numerous investments and ventures within the food and beverage industry.  

​Bruce began his food career in the late 1970s selling organic cookies, brownies, and other desserts to natural and specialty food stores in the New York City area. In 1984, he founded B.I.N. Sales and Marketing Inc. ​B.I.N. represented brand leading natural product companies as well as start-up brands. Clients included Amy’s,Clif Bar, Glaceau Vit water, Green & Blacks, Honest Tea, Kettle Chips,Organic Valley, and Newman’s Own, among others.
B.I.N. quickly became the leading natural products sales & marketing agency on the East Coast. With over 185 employees, B.I.N. was selected twice as one of the "50 Best Small & Medium Companies to Work for in America” by the Society for Human Resource Management. In 2006, B.I.N. was purchased by Advantage Sales and Marketing, a leading national sales and marketing company. 

In addition to B.I.N., Bruce co-founded Organic Brands LLC in 1998. Organic Brands developed the Mediterranean Organic brand, a line of certified organic specialty food products imported from Mediterranean countries. In 2007, Organic Brands was purchased by United Natural Foods (NYSE: UNFI), the leading distributor of natural products in the U.S. 

​Bruce was an advisor, investor, board member, and Chairman of the Compensation committee for Glaceau manufacturer of Smart Water & Vitamin Water. Including sales support & strategy launching into Natural/Specialty.

Currently, Bruce specializes in the green, natural, and organic sectors, advising many consumer product companies and private equity funds, including 2X Partners. He is also on several boards including Greyston in New York. We bake brownies to change lives!

​Bruce resides in New York City with his wife and two children.

A Background of Bruce Nierenberg